![]() Whether you’ve followed one clear path or you’ve tried different things, this is a chance to contextualize your choices. Discuss your background.Īt some point, you'll want to explain your professional journey. That’s what drove me into brand marketing.”ĭiscussing how you first discovered your passion for the work you do, what excites you about your work, or what you’re most proud of can be a great way to show off your personality and expertise. For example, “I love finding out what customers want. This can take the shape of a personal anecdote, a reflection, or even just a straightforward address to the reader. In your opening, share a bit about why you do what you do. Use your first sentence to pique interest. Let’s go over six tips to strengthen your LinkedIn summary. Ultimately, your LinkedIn summary should serve as a spotlight, framing your unique story and helping readers understand a bit about who you are, what drives you, what type of work energizes you, and (if applicable) what you’ve achieved. The idea is to make your summary easy on the eyes and easy to read. You can also format your summary by making certain keywords bold when you’d like to draw attention to them. Use whitespace to your advantage by giving the page some “breathing room.” When listing accomplishments, for example, consider using a short series of bullet points that you connect to your larger story. Break up your LinkedIn summary by using elements of readability, like short paragraphs, bullet points, and even appropriate emojis. No one wants to read a huge chunk of text. It should employ elements of readability. Once you’ve identified some terms, use them in your summary when talking about your industry, expertise, skills, and experience. ![]() If you need help finding keywords, do an organic search or look at job postings to see what skills come up most often for the type of work you’d like to do. Similarly, if you work as a graphic designer, you'd want to highlight the programs you use. For example, if you work as a software engineer, you'd likely want to highlight the programming languages you know. Embedding terms when describing your skills is a natural way to incorporate keywords. Include industry-specific keywords where possible, but don’t overuse them or stuff your sentences with them unnecessarily. Learn more: 10 Ways to Enhance Your Resume It should use optimized search terms. This adds personality and ownership while showing off who you are as a person (and what you might be like to work with). Let your personality show through by writing your LinkedIn summary in the first person. Aim to write in paragraphs that tell a story rather than paragraphs that list your experience. Similar to your hook, your entire LinkedIn summary should read like a narrative-a representation of who you are. Avoid opening with a question or using empty buzzwords that don’t convey much. ![]() Consider starting with an anecdote, sharing your passion, explaining something major you’ve accomplished, or speaking directly to readers. As such, it helps to pick a compelling opening so your first 300 words “hook” your readers and make them want to learn more about you.īe genuine and personal. It’s what LinkedIn displays before prompting users to “see more” and unfurl the rest of your summary. There’s a reason your first 300 words need to be strong. It should create a hook in the first 300 words. Here are four components your LinkedIn summary should contain. It should read like an elevator pitch-a concise summary about who you are, what you do, and what you’ve accomplished-while showcasing your personality. Your LinkedIn summary is an opportunity to promote yourself through a brief introduction. The elements of a strong LinkedIn summary In this article, we’ll go over the factors that make for an effective LinkedIn summary as well as tips you can apply to your own summary, developing the best paragraphs possible to highlight what’s unique about you. In other words, try to avoid lists and aim for an engaging narrative that “hooks” recruiters, potential employers, or others. In that space, it’s important to craft a summary that reads more like a story than a resume recounting your professional history. You have a max of 2,000 characters (around 300-500 words) with a LinkedIn summary. When done well, it can grab people’s attention and get them excited about knowing you, learning from you, or working with you. A LinkedIn summary is the “about” section on your LinkedIn page, a space where you can highlight your professional experience, major achievements, relevant skills, and other important information you’d like to share.
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